Body of Work

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Jonathan Tan, Principal of J Vidal Associates has more than 20 years of sales, strategic marketing, and senior leadership experience. Jonathan has specialized skills in global business development, product marketing, and aftermarket services. J Vidal Associates delivers value through a global network of various industry experts to deliver results for their clients. Value delivered to clients includes, but has not been limited to:


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Business development efforts for several new technology companies, contract manufacturers, and companies developing new services:

  • Sales process development
  • Sales channel development
  • Sales acceleration
  • Trial sites
  • 3rd party certification and testing
  • Program and product qualification 

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Strategic marketing consulting for start-up businesses:


  • Vision and mission statement development & vetting
  • Goal setting
  • Strategy development
  • Market segmentation
  • Market targeting
  • Market positioning

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General management services for companies $50MM - $800MM in revenue:

  • Talent evaluation
  • SGA improvement
  • Channel development
  • Key account acquisition
  • Staffing

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