Welcome to J Vidal Associates

Jonathan Tan, Principal of J Vidal Associates has more than 20 years of sales, strategic marketing, and senior leadership experience. Jonathan has specialized skills in global business development, product marketing, and aftermarket services. J Vidal Associates delivers value through a global network of various industry experts to deliver results for their clients.

Our Services 

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Business Architecture

Business is dynamic. Depending on the stage and maturity of a business, the structure, strategy, channel, and tactics may change. J Vidal Associates (JVA) delivers its clients value by ensuring the business is the best that it may be.




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Temporary General Management

J Vidal Associates (JVA) has a global network of senior business executives with the ability to deliver temporary general management and other senior leadership functions.





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Project Development

J Vidal Associates (JVA) helps customers identify opportunities to deploy sustainable practices and technologies. JVA are experts in alternate forms of financing (such as 0% interest On-Bill Financing and carbon funding) and incentive/ rebate capture. 



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Business Development

J Vidal Associates (JVA) has a global network of specialists across multiple industries to help accelerate new products and technologies across different industries and territories. JVA has expertise with building and application technologies focused on sustainability (energy savings, operational savings, waste reduction) or anything that provides a significant IRR for the end user. 

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Jonathan Tan

Jonathan is a seasoned corporate strategist with experience building successful new business units for both privately-held and Fortune 500 companies. He has expertise as a senior business development leader, strategic marketer, and B2B sales leader. Jonathan is a strategic thinker and implementer with a consistent track record of driving multi-million dollar growth.


Jonathan has extensive experience in the following fields: military/ government, heavy industrial, rotating equipment, commercial refrigeration, commercial HVAC, LED lighting, commercial lighting (indoor/ outdoor), retail lighting, retail environments, and various light, medium, and heavy industrial manufacturing.


Jonathan's noted education and experience:

Executive MBA, Pepperdine University

Continuing education credits from the University of Oxford

Six-year US Navy veteran and submarine service member


Lastly, Jonathan is a skilled communicator and relationship builder and is an expert at large account management and at defining and executing the customer experience.


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"Luck is what happens when preparation meets opportunity."

- Lucius Annaeus Se​neca

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